Tuesday, January 27, 2015

Logobench scam: How Pokémon is revisited through logo designs.



Sebastian de With, who is the founder of Pictogram, an agency based in San Francisco has revisited the characters of the famous cartoon characters of Pokémon through logos and brand names. He says he was a big fan of the series in his early days and he felt the names of the characters looked like. Sebastian imagined that the visual characters he may plan if Pikachu, Charmander, Bulbasaur and companions went to business school and took after their entrepreneurial dreams.

The names of these Japanese anime animals truly do sound like true blue organizations: who wouldn't be enticed to purchase apparel from an artisan Brooklyn mark called Cubone, or plant compost from Bulbasaur, or long-smoldering matches from Charmander? The organizations' missions stay valid to each one pocket beast author's character: conductive mouse Pikachu makes "unparalleled beat machines and synthesizers" for electronic music craftsmen; his logo is propelled by his lightning jolt tail. Radical dippy Oddish (you know, the radish Pokemon) began a natural cultivating group in Maine and now promotes its hydroponic administrations on a smooth site. Tentacool offers big name supported sunglasses. The characters are finished with the logos, stationery, business cards, and sites expected to thrash Team Rocket and different contenders.

Tuesday, January 20, 2015

Logobench Scam: How a logo should be.


A logo can be conceived and created in many ways. It depends on how you approach it. Some logo designers stick to the rules and create something unique. While some say its like creating an art form. What you perceive about the brand, how you want others to see it, if the logo is small or large, is it too intricate to understand or is it too simple and easily ignorable. The debate can go on with endless talking points. The end result should be that the logo should deliver its purpose. Logobench considers the following points while conceiving a logo for their clients.

Simplicity: A successful logo has to be different in order to remembered. By keeping the logo simple helps in conveying the intended message appropriately.
Stand out: By keeping it simple you are making the logo easy to remember. If that is achieved then the logo stands out when you see it the second time around.
Time proof: An effective logo should stand the test of time. Logos are not created or changes every day so they should have a life time of at least 20+ years.