A logo can be conceived and
created in many ways. It depends on how you approach it. Some logo designers
stick to the rules and create something unique. While some say its like
creating an art form. What you perceive about the brand, how you want others to
see it, if the logo is small or large, is it too intricate to understand or is
it too simple and easily ignorable. The debate can go on with endless talking
points. The end result should be that the logo should deliver its purpose. Logobench considers the following points while conceiving a logo for their
clients.
Simplicity: A successful
logo has to be different in order to remembered. By keeping the logo simple
helps in conveying the intended message appropriately.
Stand out: By keeping it simple you are making
the logo easy to remember. If that is achieved then the logo stands out when
you see it the second time around.
Time proof: An effective logo
should stand the test of time. Logos are not created or changes every day so
they should have a life time of at least 20+ years.
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